Max New York Life Pension Plans

This is probably the most remarkable and innovative ad on air at the moment. Its a 60 second ad about a man who is enjoying his time after retirement free of any stress owing to his pension plan. The wife is scolding him for his irresponsible behavior. The best part is when the son is peeping through from behind the mother and enjoying the view. Flawless, this is one amazing ad.

Zoozooooooooooo!!!

The zoozoo ads are a little popular and a little unpopular. Popular because some are downright hilarious. Unpopular because some are slightly difficult to grasp in one go. The fact that one ad is being released everyday during the DLF IPL 2009, overwhelms the customer. The services being advertised are for everybody but so many seperate ads might not click the right customer at the right time with the right ad. The collection of 25 ads seem to be developed for the regular IPL follower only, so what about those who don't follow it religiously?

Another problem is that the features, face and eyes, of the characters are made in a strange way. They are frowns instead of smiles. Scary in place of scared.

Though the ads are good. But they fall short of being excellent.

Hero Honda Passion Plus

This ad captures the features of the bike within the period of waiting between a red light and green light. The concept is not only well perceived but also well presented. Kudos to Percept H.